Last week Democratic Presidential candidate Barack Obama played a 30 minute infomercial on most major networks. The message was once last shot at convincing voters that he is the guy for the job. I noticed that the infomercial was strategically designed to reach and relate to all Americans. Every type of American was represented in the video, and I don't think that was on accident. He wanted to cater to as many people as possible. There were four family units that were focused on:
1. A young white couple with several children
-struggling to pay bills
-stuggling to keep grocieries and food on the table
2. An older black couple
- she has arthritis and the medications are costing them alot of money
-he works at Wal-Mart, even though he had already retired he had to go back to work to pay medical bills
3. A middle aged Hispanic woman
-widowed with two children
-trying to pay for them to get a good education
-showed her with her big extended family all sitting around the dinner table
-she works two jobs, a teacher and a caregiver
4.A white middle aged couple
-their family has worked for Ford for generations
-his work got cut back and they are having trouble with bills
-has children to support
Almost everyone can relate to some aspect of these four stories that were covered. I thought it was a strategic way for the Obama campaign to relate to as many Americans as possible.
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